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Fort HealthCare advertising receives statewide recognition

Friday, November 1, 2013

Fort HealthCare recently received multiple awards in the 2013 Communications Review program sponsored by the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS). Winners were announced at the WHPRMS annual conference held October 23-25 at The Abbey Resort near Lake Geneva, WI.

Each year, WHPRMS gives awards to healthcare organizations that recognize excellence and superior accomplishment in the practice of healthcare public relations and marketing. Developed in 1971, the Communications Review was one of the first award programs of its kind in the country. Judging is done by an impartial panel of judges, this time healthcare marketing professionals from the organization Health Care Communicators of San Diego County. Criteria for the awards included evaluation of campaign goals and objectives as well as strategy and effectiveness in terms of both qualitative and quantitative results.

Awards of Excellence were given to three entries. The Wound & Edema Center campaign and Colonoscopy Campaign were honored in the Integrated Campaign category. The third Award of Excellence was presented for a poster entitled “Circle of Success” prepared for a national conference attended by Fort HealthCare clinical staff. Last, an Award of Merit was presented for the obstetrics program web page at

“The WHPRMS Communications Review is widely recognized by healthcare communicators for its quality and credibility,” said WHPRMS President Lori Bruss. “Our membership is to be
congratulated for the high quality of work being done on behalf of health care organizations across the state.”

At the time of entry, the Fort HealthCare Marketing department consisted of James Shulkin, director of planning and market development, marketing specialists Stacy Sherman and Bridget Thomas, and web specialist/data analyst Robert Johnston. Platypus Advertising + Design, Pewaukee, contributed to the campaigns.