October 19, 2010
Fort HealthCare was recently named a winner of multiple awards in the 2010 Communications Review, an event sponsored by the Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS). Winners were announced at the WHPRMS annual conference held October 6-8 at the Tundra Lodge, Green Bay.
The Marketing department at Fort HealthCare was recognized with one Judges’ Choice Award, two Awards of Excellence and five Awards of Merit.
Award winning marketing and promotional efforts were:
Total Advertising Campaign Expert Caring for Life (Ologies) – Judges’ Choice
Video Production Employee Values Video – Award of Excellence
Total Advertising Campaign Caring for New Life (Birthing Center) – Award of Merit
Total Advertising Campaign Cambridge Clinic – Award of Merit
Total Advertising Campaign Orthopedics Campaign – Award of Merit
Integrated Marketing Campaign A Lifetime of Health (Colonoscopy) – Award of Merit
Physician Relations Project Wound Center Postcard – Award of Merit
The Communications Review is recognized by healthcare professionals in Wisconsin as a program dedicated to honoring excellence and superior accomplishment in the practice of healthcare public relations and marketing. Developed in 1971, the Communications Review was one of the first award programs of its kind in the country.
Entries for individual advertising or other marketing initiatives require healthcare organizations to document project goals and objectives, relevance of the campaign to the organization’s mission, targeted demographic group, budget, methods for distributing the advertising messages across various mediums as well as qualitative and quantitative results of the campaign.
Judges were healthcare advertising and marketing professionals from the Hospital Council of Northwest Ohio. Of the 78 entries submitted for judging, 20 received Awards of Merit and 13 received Awards of Excellence. Recipients of Awards of Merit must achieve a score of 90 – 94 percent and those receiving Awards of Excellence must achieve a score of 95 -100 percent. Five of the entries receiving Awards of Excellence are chosen as winners of the Judges’ Choice Award.
The Fort HealthCare Marketing department includes director of planning and market development James Shulkin and marketing specialists Stacy Sherman and Bridget Thomas.