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Frosty Rock Challenge Community Benefit Event Scheduled for November 11, 2017

Community Health
Monday, August 14, 2017

Fort HealthCare is hosting its fifth annual Frosty Rock Challenge event on Saturday, November 11, 2017. The event consists of a 12k trail/road run, a 5k run/walk, a 1-mile Kids Run, and new this year – an expansive Market Space and activity area for local businesses, individuals, and families to share in the celebration. The race and festivities are being hosted at the Fort Atkinson High School (925 Lexington Blvd.) this year, and will begin in the morning and wrap up by noon. Also new this year (as the event is taking place on Veterans Day), all veterans can participate in the run/walk for FREE.

Registrations received before September 1st will enjoy reduced early bird pricing of $12.00 per entry for the 12k, $5.00 per entry for the 5k, and the 1-mile Kids Run is FREE (the cost for a kids t-shirt is a little bit extra). After September 1st, the fees increase slightly. All veterans – no matter when they register – are encouraged to participate in the run/walk for free, and if registration is completed online in advance, they will also receive a t-shirt. To register, visit

All funds raised – 100 percent of the proceeds and a percentage of the Market Space sales – will be donated back to the community through the work of the Jefferson County Cancer Coalition, Fort Memorial Hospital Foundation, and Tomorrow’s Hope.

Nicole Leibman, Fort HealthCare marketing manager and Frosty Rock planning committee member, states, “Fort HealthCare hosts the Frosty Rock Challenge each year to promote wellness and create an opportunity to give back to the community. Particularly special to this year is that we are also celebrating 75 years of service as a hospital and healthcare system and want to make it an entire celebration for our communities. The communities we serve have worked hard in collaboration with Fort HealthCare and our mission to become the healthiest community in Wisconsin. We can be proud of the fact that Jefferson County is the 9th healthiest county out of 72 in the state of Wisconsin, according to Wisconsin’s County Health Rankings organization.”

Leibman adds, “To celebrate our efforts as a community and make this event extra special we are encouraging everyone to come out and join us, no matter what their fitness level, and to participate in some way. Run, walk, hang out at the Market Space and support our local businesses, enjoy some refreshments and camaraderie on us, and know that you are doing it to support three great organizations that help families in our region on a continual basis.”

Frosty Rock Race Director and physical therapist with Fort HealthCare Therapy & Sport Center, Amie Ramcyzk, notes, “Last year, the Frosty Rock Challenge had over 300 participants and was able to raise almost $7,000 for the Jefferson County Cancer Coalition. We had people from all over southern Wisconsin, and some even being from out of state, participating. Success isn’t possible without the great volunteers, sponsors, and event partners that we had. We really hope to increase the participation and the impact that this event has in the community this year.”

Ramcyzk adds, “We are also still actively reaching out to local groups and businesses to partner with in the form of sponsorship and Market Space opportunities as well. We are very grateful for the support that this event receives, and really want our promotional partners to feel like they can own some of this day and benefit the community as well.”

For more information about the event or to register, visit

Fort HealthCare is committed to improving the health and well-being of our communities, with a vision to be the healthiest community in Wisconsin. As the leading healthcare provider in the region, it is our goal to reach as many members of the community as possible with health and wellness messages, providing tools and resources to help individuals improve their health and quality of life, while collaborating with several partners to positively improve the population’s health overall on a long term basis. For more information, visit