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Rock the Walk 2013 challenged local residents and workers to step up their fitness

Thursday, December 19, 2013

Fort HealthCare recently challenged local residents and workers to increase their current activity level and improve their health by participating in the Rock the Walk 2013 Challenge. The 6-week challenge was open to employees of Fort HealthCare, Ball Corporation, Digi-Star, Fort Community Credit Union, Jones Dairy Farm, Nasco, Spacesaver and Standard Process. Residents were also invited to join participating community agencies including: Cambridge Activities Program (CAP), Fort Healthy (Fort Atkinson), JUMP (Jefferson), CHIC (Johnson Creek), Rock Lake Activity Center (Lake Mills) and Working for Whitewater’s Wellness (W3).

Participants who were looking for a new exercise program or to change their current program were motivated by weekly prizes for increasing their activity level. For six weeks, step goals and prize values increased to keep players engaged. Those who preferred activities other than walking were provided with conversion charts to help calculate the equivalent number of steps for whatever form of exercise they completed.
Nearly 900 individuals participated in the Rock the Walk 2013 challenge. A total of 325,005,703 steps were taken over the course of the challenge and each participant took nearly 9,000 average daily steps.

Standard Process of Palmyra was the most active employer, whose participants took an average of 13,570 steps per day. Tanya Geiger of Fort HealthCare, the grand prize winner, achieved each of the increased weekly step goals throughout the competition and won a choice of fitness bike or indoor training kit courtesy of 2 Rivers Bicycle and Outdoor. Geiger’s name was chosen from among 336 eligible players who met the minimum number of steps of 70,000 in the six week challenge period.

“Rock the Walk 2013 was a great opportunity for local workers and residents to get in some physical activity while competing for prizes and bragging rights,” said Andrea Billinghurst, Fort HealthCare community programming coordinator. “We appreciate the generosity of our sponsors who supplied fun and motivating weekly prizes.”

Rock the Walk was sponsored by Fort HealthCare, Nasco, Spacesaver, Ball Corporation, Standard Process and Jones Dairy Farm.

Fort HealthCare’s next challenge, Slimdown, focuses on weight-loss and will begin in February. Visit to stay up-to-date on health and wellness activities happening in all of the communities Fort HealthCare serves.

Fort HealthCare believes a wide-reaching health and wellness campaign can positively affect individual and community-wide health outcomes and behaviors. This includes sponsorship of a variety of fitness events and wellness challenges that are open to the public. Fort HealthCare’s Let’s Do This! wellness campaign is a literal call to action, intended to be positive, motivating and appealing to all audiences, from individuals, to employers to community coalitions. Accomplishing the campaign’s long-term goals will help Fort HealthCare achieve its wellness oriented Mission: to improve the health and well-being of our community. For more information and to find resources that will help individuals become as healthy as can be, visit