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First in the region to share newborn babies via digital media

Monday, May 2, 2011

Driving east on I-94 has gotten a bit more baby-filled in recent weeks. Fort HealthCare began placing newborn baby photos on the digital billboard, along with name and birth date. The billboards are updated each week featuring babies born during the previous week, making Fort HealthCare the only healthcare system to share baby photos to a mass audience so rapidly.

baby mason billboardDelivering an average of 500 babies per year, Fort HealthCare’s Great Expectations Birthing Center is able to share a constant stream of newborns with drivers traveling the interstate. Pictures are taken by OB nurses, then shared through Clear Channel’s billboards for maximum exposure. The billboard is just west of Lake Mills, visible from the eastbound lanes

For mothers-to-be, the Great Expectations Birthing Center at Fort Memorial Hospital is the best choice to enjoy all the comforts of home including spacious private suites, hydro therapy tubs, heated towel racks and simple luxuries like extra blankets and pillows. In addition, moms and babies receive today’s most advanced obstetrics technology, along with highest-satisfaction to make the birthing experience a once-in-a-lifetime, happy event.

To learn more about Fort HealthCare babies, visit There you can learn about the birthing center and view the baby billboard photos.