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Fort HealthCare Challenges Jefferson County Communities to ‘Rock the Walk’ and Embrace “Falling into Wellness” in 2023

Monday, August 7, 2023

JEFFERSON COUNTY – Fort HealthCare, the leading healthcare provider in the region, is excited to announce the launch of its annual community wellness initiative, “Rock the Walk 2023.” This year’s challenge, commencing on Tuesday, September 5th, and concluding on Tuesday, October 17th, aims to encourage residents of Jefferson County and the surrounding areas to be more mindful about their health and physical activity while embracing “Falling into Wellness.”

The “Rock the Walk” challenge centers around the theme of “Building Health Habits.” Participants will have access to an online “Wellness Portal,” offering valuable educational information, exercise trackers, meal plans, strength and cardio training examples, recipes, blogs, and other free tools to support their wellness journey.

To join the challenge, participants are encouraged to sign up on the Fort HealthCare website ( starting from August 15th. There is no cost to participate, and the challenge is 100% digital. Upon registration, participants will be invited to join one of the Rock the Walk teams, organized by either their employer or local township. Fort HealthCare shares a common goal with these local entities to motivate individuals to understand how their health impacts the overall community wellness.

Experts recommend at least 150 minutes of moderately intense physical activity per week, which equates to just over 20 minutes per day. Participants are encouraged to log their activity on the Rock the Walk online tool regularly to stay in the challenge and compete for fantastic prizes. Any form of exercise that gets the heart pumping and encourages movement is welcome, regardless of one’s current fitness level. From swimming, walking, and biking to weightlifting, aerobics, gardening, and more, every effort counts in contributing to a healthier community.

“We are thrilled to challenge our Jefferson County community once again to Rock the Walk and embrace “Falling into Wellness,” said Molly Prater, Community Health Programmer at Fort HealthCare. “By participating in this initiative, individuals not only enhance their personal well-being but also contribute to making Jefferson County the healthiest community in Wisconsin.”

For more information on how to participate in Rock the Walk 2023 or how organizations can sponsor the initiative, please visit Participants are encouraged to share their progress and positivity on social media using the hashtag #HealthiestHereWeCome and tagging @FortHealthCare and/or their team coalition or organization.